Profitable, Desirable, Buildable Products :: I’d love to know the provenance of this diagram. It was a critical component of my graduate studies in the late 90’s at Institute of Design. I always attributed it to Doblin Group (either Larry Keeley or Jay Doblin himself, I was never sure), though it’s very believable that Hugh Dubberly had a hand in it as he was a Doblin client in that era. 

Can anyone add some clarity here?

Profitable, Desirable, Buildable Products ::

I’d love to know the provenance of this diagram. It was a critical component of my graduate studies in the late 90’s at Institute of Design. I always attributed it to Doblin Group (either Larry Keeley or Jay Doblin himself, I was never sure), though it’s very believable that Hugh Dubberly had a hand in it as he was a Doblin client in that era. Can anyone add some clarity here?

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