Consumers have limited insight into their real preferences. This is especially true with respect to products that are radically different. What market researchers often underestimate is the degree to which consumers have difficulty imagining or anticipating a new and very different reality.
Twitter / pourmecoffee: ”Djibouti migrants try to capture cheap cell signals from Somalia to call relatives” (Photo: John Stanmeyer/@NatGeo)
Wow. That’s some picture.
There is such a story in this photo about intersection of technology and culture and how products play a social role in our lives.
The most important Google Glass experience is not the user experience – it’s the experience of everyone else.
- Mark Hurst
Reiterating the thesis of my DRC talk: “Products play a social role in our lives, whether or not we are using them.”
This is a new terrain in which information becomes almost a substance, a new material with the power to reshape social arrangement, in which the city becomes a continuous building site in a very literal sense, in which things and people vibrate and oscillate around the globe in an ecstatic consumption of energy, in which the modernist search for the authentic is an anachronism, in which restlessness is the current cultural condition.
– Clement Mok